| 摘要: |
| 目的:探讨通过科普导流儿科药学门诊的方式及成效评价。方法:比较科普导流前(2021 年10 月至2022 年9 月) 与导
流后(2022 年10 月至2023 年9 月)互联网和线下儿科药学门诊就诊量变化情况;分析微信公众号科普阅读量、净增关注数与互
联网和线下药学门诊就诊人数的相关性;并通过电话随访,统计患者就诊来源和就诊满意度。结果:相同月份下,科普导流后儿
科药学门诊互联网就诊人数较导流前增加96%,线下门诊增加144%,导流前后两组比较差异有统计学意义(P<0. 01);微信公
众号科普净增关注数与药学门诊线上就诊人数存在正相关关系,Pearson 相关系数为0. 77(P<0. 01)。随访显示,60%的互联网
患者和48%线下患者就诊来源于微信公众号科普吸引,其次就诊来源是医生转诊和复诊。结论:科普可能是提升儿科药学门诊
就诊量的一种有效途径。 |
| 关键词: 科普 儿科 药学门诊 精准导流 |
| DOI：10.13407/j.cnki.jpp.1672-108X.2025.06.007 |
|
| 基金项目:武汉药学会医院学科发展项目,编号WHPA202304112。 |
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| Precise Diversion Mode and Effectiveness Evaluation of Pediatric Pharmacist-Led Clinic Based on Science Popularization |
| Tang Jingyi1, Wang Na1, Xu Hao1, Yang Cui1, Duan Rong2, Hu Song1 |
| (1. Wuhan NO. 1 Hospital, Wuhan 430022,China; 2. Hubei University of Science and Technology, Hubei Xianning 437100, China) |
| Abstract: |
| Objective: To explore the methods of precise diversion mode and effectiveness evaluation of Pediatric Pharmacist-Led Clinic
based on science popularization. Methods: The online and offline Pediatric Pharmacist-Led Clinic visits were compared before diversion
(from Oct. 2021 to Sept. 2022) and after diversion (from Oct. 2022 to Sept. 2023). The correlation between the number of popular
science reading, the number of net increased attention and the number of online and offline Pediatric Pharmacist-Led Clinic visits were
analyzed. Patient registration sources and satisfaction results were recorded by telephone follow-up. Results: In the same month, the
online number of Pediatric Pharmacist-Led Clinic visits after diversion increased by 96% compared with that before diversion, and the
offline number of clinics increased by 144%, with statistically significant differences between two groups (P <0. 01). There was a
positive correlation between the increased number of attention of public pharmacy account and the online number of Pharmacist-Led
Clinic visits, and the Pearson correlation coefficient was 0. 77 (P<0. 01). Follow-up results showed that 60% of online and 48% of
offline visits came from science popularization of public pharmacy account, followed by clinician referral and return visit. Conclusion:
Pharmaceutical popularization may be an effective method to increase the Pediatric Pharmacist-Led Clinic visits. |
| Key words: science popularization Pediatrics Pharmacist-Led Clinic precise diversion |
